Peg T - Squirt - Pink

The allure of the business hooked the team. They expanded their canvas to include dresses, blouses, skirts, jackets, coats, and even suits. The line became expansive. They opened their own showroom in New York with partner Patricia Field. Retail stores opened in SoHo, NYC, and Philadelphia. Department and chain store sales were common. Eventually, private label work became the watered-down design versions. "Mark downs" and "charge backs" became everyday terms.

One day in 1997, Heyne and Bogut said, "Quit for an entire year." The design team collaborated on a new idea. That year, Heyne Bogut was conceived. Back to the roots of art! There is a need for fashion which was made by artists, not stamped out by machine.

The boom of the 90s had created an opportunity for success in all arenas. People need things made by people, connected by something bigger than success. Something that expresses sensitivity and awareness of multicultural ideas, religion, style, philosophy, art, all connected by global consciousness.

Returning to the everyday pace of email, satellite TV, cell phones, and laptops, we all need to feel connected. We take the hard edge of technology and give people something beautiful to soften and enhance their world.